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At an industry engagement event earlier this year (2025), Chris Williams, Senior Digital Marketing Officer, gave an update on the redevelopment of visitswanseabay.com and the opportunities this new marketing platform presents for local tourism and hospitality businesses.
Claire Owen from MWT Cymru was delighted to present information to businesses about Tourism Exchange Great Britain (TXGB) and other ways to work closer with Visit Wales.
Chris Williams, Senior Digital Marketing Officer at Swansea Council, said:
‘Our previous website had no booking functionality, however with our new visitswanseabay.com being integrated with TXGB, we are able to not only offer a seamless booking experience to our users, but also to provide an enhanced offering to our industry partners as well.
At our most recent stakeholder day, there was great interest from our partners in learning more about the platform, and we’re looking forward to working with both them and TXGB moving forward.
TXGB integrates directly with our website platform, meaning it’s a very straightforward process for everyone – users can complete bookings, partners benefit from the extra opportunity to attract new bookings, and as it is a direct transaction between the visitor and the business, we don’t need to worry about having to process payments.’
Read more about Visit Swansea Bay’s website redevelopment here
Contact us if you have any questions about integrating your own destination website with TXGB.
Claire Owen from MWT Cymru was delighted to present information to businesses about Tourism Exchange Great Britain (TXGB) and other ways to work closer with Visit Wales.
Chris Williams, Senior Digital Marketing Officer at Swansea Council, said:
‘Our previous website had no booking functionality, however with our new visitswanseabay.com being integrated with TXGB, we are able to not only offer a seamless booking experience to our users, but also to provide an enhanced offering to our industry partners as well.
At our most recent stakeholder day, there was great interest from our partners in learning more about the platform, and we’re looking forward to working with both them and TXGB moving forward.
TXGB integrates directly with our website platform, meaning it’s a very straightforward process for everyone – users can complete bookings, partners benefit from the extra opportunity to attract new bookings, and as it is a direct transaction between the visitor and the business, we don’t need to worry about having to process payments.’
Read more about Visit Swansea Bay’s website redevelopment here
Contact us if you have any questions about integrating your own destination website with TXGB.
