Digital Marketing & SEO Webinar24/9/2024 We were delighted to be joined at one of our MWT Cymru members' meeting by guest speakers, Jaymie Thomas and Jon Prescott (Bios below), for a special focus on improving your digital marketing and SEO using AI. We all know that having an online presence is vital, especially for tourism businesses, but how can we make sure we're seen online, take on the market leaders, and look good whilst doing it? In this session, guest speakers Jaymie Thomas and Jon Prescott answered your questions about digital marketing and SEO (Search Engine Optimisation), and demonstrated practical resources to show how you can take advantage of AI tools and techniques to help sharpen your online presence.
The SEO and Digital Marketing webinar was very interesting and informative. Thank you! I’m in the process of updating our website so the resources shared and lessons learnt will come in very useful.” Maria Jones, Ty Llewelyn Glamping & Camping Resources Links to the main resources referenced in the webinar: Chrome plugins:
LLMs (Large Language Models - AI):
⚠️ Remember if you upload documents to a LLM (like ChatGPT) to turn off the "share with everyone" setting, to stop your data being used to train the system for other people's responses. In ChatGPT this is in Settings. "Digital strategist" prompt that we used: Act as an expert digital strategist. I want to rank for 'camping mid wales'. Look at the digital landscape for that term and make recommendations which channels I should be using. AlsoAsked - search term research website - find the questions people are asking about your industry. 3 free searches per day. Guest Speakers
Jaymie Thomas, Technical Consultant Jaymie's background is in software development and marketing. He helps businesses adopt new technologies and processes to improve profitability and reduce admin time. He also co-founded and runs AI Wales, an AI knowledge-sharing and training community group of 1,700+ members (and you can join them - it's free). Jon Prescott, Chief Data and AI Officer at Cavefish Jonathan Prescott is a renowned expert in digital growth, specialising in the application of AI. His work focuses on digital commerce, analytics, marketing, acceleration, and business transformation. He is current Chief Data and AI Officer at Cavefish AI, leading a team that revolutionises marketing with AI. Need more help? contact our team
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