Media & Press
MWT is always receptive to enquiries from journalists, influencers and broadcasters who want to showcase Mid Wales to the world.
On this page you’ll find story ideas, itinerary suggestions, and press trip information to give you a flavour of why Mid Wales is the perfect place to visit, and to help you create some fantastic content.
COVID-19: Due to current travel restrictions, we are unable to run any press or media visits at the moment. However, please continue to get in touch with us if you'd like help creating content to inspire future visits, or to discuss future press trips.
How we can help
Our team at MWT are always happy to help you with story ideas, editorial suggestions, bespoke itineraries, organise interviews with tourism providers, and to make arrangements for press trips. We also have a vast image library for the region, and some great video footage too.
Like Visit Wales, we currently prioritise media enquiries from key markets including the UK, Ireland, Germany and the USA.
Contact us to see if we can provide you with inspired media opportunities to help you and your audiences get to know Mid Wales.
We love to keep track of all the coverage that is generated for Mid Wales, and we ask you to send us copies of your features post-publication - pdfs or links to coverage online.
Press Trips
To register your interest in taking part in a press trip to Mid Wales, please complete our Media Visit Request Form.
Please note: As a not-for-profit company we are unable to provide direct financial assistance for press trips, but we are supported by our wonderful MWT member businesses, who are often happy to provide complimentary accommodation, attraction entry, etc. in return for coverage. We will organise this and liaise with them on your behalf. Mid Wales Tourism members are a collective of 550+ places to stay, visit and explore, all on www.visitmidwales.co.uk
If you would like to arrange a press trip which includes a financial contribution from our members, we ask that you have a confirmed commission from a recognised publication or social media site prior to contacting us.
If you are looking for further financial assistance for a press trip, may we suggest that you contact Visit Wales (the national tourism team of Welsh Government), and let them know you would like to visit Mid Wales for your press trip. Their website has detailed guidance about what costs may be covered and excluded in a Visit Wales or VisitBritain supported press trip >>See their website here.
To register your interest in taking part in a press trip to Mid Wales, please complete our Media Visit Request Form.
Please note: As a not-for-profit company we are unable to provide direct financial assistance for press trips, but we are supported by our wonderful MWT member businesses, who are often happy to provide complimentary accommodation, attraction entry, etc. in return for coverage. We will organise this and liaise with them on your behalf. Mid Wales Tourism members are a collective of 550+ places to stay, visit and explore, all on www.visitmidwales.co.uk
If you would like to arrange a press trip which includes a financial contribution from our members, we ask that you have a confirmed commission from a recognised publication or social media site prior to contacting us.
If you are looking for further financial assistance for a press trip, may we suggest that you contact Visit Wales (the national tourism team of Welsh Government), and let them know you would like to visit Mid Wales for your press trip. Their website has detailed guidance about what costs may be covered and excluded in a Visit Wales or VisitBritain supported press trip >>See their website here.
Press trips - the small print
Travel Expenses / Rental Cars
All participants on a MWT Cymru (Mid Wales Tourism) supported press trip to Wales are responsible for their own travel expenses. Unfortunately we are unable to arrange hire of rental cars for journalists/influencers, or reimburse you for the costs of rental or petrol.
Travel Insurance
All participants on a MWT Cymru (Mid Wales Tourism) supported press trip to Wales are responsible for their own personal travel/car insurance and any other insurances as required.
Other Costs
Unless otherwise stated by MWT, please assume that all costs are to be paid directly by the individual, e.g. personal items, snacks, gratuities. This is not an exhaustive list. Please do check with us if you're unsure, and do not assume expenses will be paid for.
Film permits may be required at some locations and are the direct responsibility of the visiting journalist (including payment), although we may be able advise who to contact. We may not be able to accommodate spouses, partners or children or pets, but this will depend on the type of coverage expected.
All participants on a MWT Cymru (Mid Wales Tourism) supported press trip to Wales are responsible for their own travel expenses. Unfortunately we are unable to arrange hire of rental cars for journalists/influencers, or reimburse you for the costs of rental or petrol.
Travel Insurance
All participants on a MWT Cymru (Mid Wales Tourism) supported press trip to Wales are responsible for their own personal travel/car insurance and any other insurances as required.
Other Costs
Unless otherwise stated by MWT, please assume that all costs are to be paid directly by the individual, e.g. personal items, snacks, gratuities. This is not an exhaustive list. Please do check with us if you're unsure, and do not assume expenses will be paid for.
Film permits may be required at some locations and are the direct responsibility of the visiting journalist (including payment), although we may be able advise who to contact. We may not be able to accommodate spouses, partners or children or pets, but this will depend on the type of coverage expected.
Itineraries
We are happy to put together a bespoke itinerary for your trip. You may wish to take a look at our website, www.visitmidwales.co.uk, for inspiration. If a particular accommodation, attraction, place to visit grabs your attention, please let us know when completing the Media Visit Request Form.
>> A few tours and itineraries are suggested here.
We are happy to put together a bespoke itinerary for your trip. You may wish to take a look at our website, www.visitmidwales.co.uk, for inspiration. If a particular accommodation, attraction, place to visit grabs your attention, please let us know when completing the Media Visit Request Form.
>> A few tours and itineraries are suggested here.
Shortlisting Facility
The Visit Mid Wales website has a handy shortlisting facility which you may find helpful. If you press the star button on a listing (circled below) it will save it to your shortlist, which you can save or print for reference.
The Visit Mid Wales website has a handy shortlisting facility which you may find helpful. If you press the star button on a listing (circled below) it will save it to your shortlist, which you can save or print for reference.
Story Ideas & Inspiration by Theme
The list below is by no means exhaustive – please get in touch with us to discuss any story ideas you may wish to explore.
2021 'Year of outdoors'
Press trips can vary depending on the request, but may tie in with Visit Wales' latest marketing campaigns (such as their Years of… initiatives). In the regional marketing we undertake for Mid Wales, we always aim to dovetail and support the national campaign. 2021 is the Year of Outdoors.
When it is safe to do so, discover Mid Wales through unique outdoor experiences, adventures, events, nature and attractions.
When it is safe to do so, discover Mid Wales through unique outdoor experiences, adventures, events, nature and attractions.
Travel Routes
ENVIRONMENT & NATURE
ESCAPE, REJUVENATION & WELL-BEING
adventure & activities
landscapes
food & drink
culture & the arts
walking
events & festivals
film and television
literary & poetry
stargazing
Story Ideas & Inspiration by Area
southern snowdonia
Key Facts: Snowdonia National Park. Great for Adventure
Must See Attractions:
Cambrian Coast Line: Machynlleth - Porthmadog
Mid Wales by Bus:
Nearby Areas: UNESCO Dyfi Biosphere, North Powys – Lake Vyrnwy - Berwyn Mountains, Severn Valley
Must See Attractions:
- Coed y Brenin
- Portmeirion
- Harlech Castle
- Centre for Alternative Technology
- Heritage Railways – Tal-y-llyn & Ffestiniog Railways
- Barmouth
- Dolgellau
- Bala
- Aberdyfi
- Mawddach Estuary
- Cader Idris
- Bala Lake
- Tal-y-llyn Lake
- Harlech, Aberdyfi & Tywyn Beaches
Cambrian Coast Line: Machynlleth - Porthmadog
Mid Wales by Bus:
- T3: Wrexham to Barmouth
- T2 Bangor – Porthmadog – Dolgellau -Machynlleth
- T12: Wrexham – Newtown – Barmouth
Nearby Areas: UNESCO Dyfi Biosphere, North Powys – Lake Vyrnwy - Berwyn Mountains, Severn Valley
Aberystwyth & UNESCO Dyfi Biosphere
Key Facts: Great for Wildlife
Must See Attractions:
Cambrian Coast Line: Aberystwyth - Machynlleth
Mid Wales by Bus:
Nearest Airports: Birmingham, Manchester
Nearby Areas: Southern Snowdonia, Ceredigion Countryside & Coast
Must See Attractions:
- Centre for Alternative Technology
- National Library for Wales
- Rhiedol Railway
- RSPB Ynyshir
- Dyfi Wildlife Centre
- Bwlch Nant yr Arian
- Aberystwyth
- Borth & Ynyslas
- Machynlleth
- Aberdyfi
- Ynyslas Beach & Dunes
- Rheidol Valley
- Wales Coast Path
- Aberdyfi & Tywyn Beaches
Cambrian Coast Line: Aberystwyth - Machynlleth
Mid Wales by Bus:
Nearest Airports: Birmingham, Manchester
Nearby Areas: Southern Snowdonia, Ceredigion Countryside & Coast
ceredigion countryside & coast
Ceredigion Countryside & Coast
Key Facts: Great for Walking, Wildlife, Dolphin Watching
Must See Attractions:
Cambrian Coast Line: Aberystwyth - Machynlleth
Mid Wales by Bus:
Nearest Airports: Cardiff, Birmingham
Nearby Areas: Central Powys – Cambrian Mountains
Key Facts: Great for Walking, Wildlife, Dolphin Watching
Must See Attractions:
- Llanerchaeron Estate
- Tregaron Welsh Gold Centre
- Cardigan Castle
- Newquay Dolphin Boat Trips
- Devil’s Bridge Falls
- Bwlch Nant yr Arian
- Aberystwyth
- New Quay
- Aberaeron
- Cardigan
- Mwnt, Penbryn & Trsaith Beaches
- Rheidol Valley
- Cambrian Mountains
- Wales Coast Path
- Cenarth Falls
Cambrian Coast Line: Aberystwyth - Machynlleth
Mid Wales by Bus:
Nearest Airports: Cardiff, Birmingham
Nearby Areas: Central Powys – Cambrian Mountains
south powys & brecon beacons
Key Facts: Brecon Beacons National Park, Great for Walking, Wildlife,
Must See Attractions:
Mid Wales by Bus:
T4: Cardiff - Newtown
Nearest Airports: Cardiff, Birmingham. Bristol
Nearby Areas: Central Powys – Cambrian Mountains
Must See Attractions:
- National Showcaves of Wales
- Llangorse Multi Activity Centre
- Brecon Cathedral & Visitor Centre
- Brecon Beacons Visitor Centre
- Brecon
- Crickhowell
- Hay-on-Wye
- Llanwrtyd Wells
- Llyn Brianne, Dam & Reservoir
- Llangorse lake
- Brecon & Monmouthshire Canal
- Waterfall Country
- Cambrian Mountains
Mid Wales by Bus:
T4: Cardiff - Newtown
Nearest Airports: Cardiff, Birmingham. Bristol
Nearby Areas: Central Powys – Cambrian Mountains
central powys & cambrian mountains
Key Facts: Great for Walking, Wildlife,
Must See Attractions:
Heart of Wales Line: Shrewsbury - Swansea
Mid Wales by Bus:
T4: Cardiff - Newtown
Nearest Airports: Cardiff, Birmingham,
Nearby Areas: North Powys & Severn Valley, South Powys & Brecon Beacons
Must See Attractions:
- Elan Valley Estate & Visitor Centre
- Hergest Croft Gardens
- Judge’s Lodgings
- Want to Canoe
- Rhayader
- Llandrindod Wells
- Knighton
- Presteigne
- Builth Wells
- Elan Valley
- Radnor Forest Trails
- Upper Wye Valley
- Glyndwr’s Way National Trail
- Cambrian Mountains Scenic Drives
Heart of Wales Line: Shrewsbury - Swansea
Mid Wales by Bus:
T4: Cardiff - Newtown
Nearest Airports: Cardiff, Birmingham,
Nearby Areas: North Powys & Severn Valley, South Powys & Brecon Beacons
north powys & severn valley
Key Facts: Great for Walking, Wildlife,
Must See Attractions:
Mid Wales by Bus:
T4: Cardiff - Newtown
Nearest Airports: Cardiff, Birmingham, Manchester
Nearby Areas: Central Powys & Cambrian Mountains, Southern Snowdonia, Aberystwyth & UNESCO Dyfi Biosphere
Must See Attractions:
- Powis Castle & Gardens
- Montgomery Castle
- Small Museums & Galleries
- Welshpool & Llanfair Railway
- Montgomery
- Newtown
- Machynlleth
- Welshpool
- Llanidloes
- Lake Vyrnwy
- Montgomery Canal
- Llanrheadr Falls
- Llyn Clywedog & Dam
- Hafren Forest & Source of the Severn
- Glyndwr’s Way National Trail
Mid Wales by Bus:
T4: Cardiff - Newtown
Nearest Airports: Cardiff, Birmingham, Manchester
Nearby Areas: Central Powys & Cambrian Mountains, Southern Snowdonia, Aberystwyth & UNESCO Dyfi Biosphere
Photography
We have a library of Mid Wales images and some video footage for use as B-roll. Both are available without fee for non-commercial usage.
We hope to have a Mid Wales image library online soon. In the meantime please contact us with what you're looking for.
You can also register for access to search and download photography at assets.wales.com (Visit Wales' national image library - images from the whole of Wales)
Press Releases
Please contact us if you would like to receive press releases about Mid Wales from our Press Officer. We will be pleased to add you to our distribution list.
>>Press releases can be found here, in our Visit Mid Wales Blog.
>>Press releases can be found here, in our Visit Mid Wales Blog.
Mid Wales Brand
Real Mid Wales
Contact Us
To contact us with enquiries, please e-mail: press@mwtcymru.co.uk
To register your interest in visiting Mid Wales on a press trip, please complete our Media Visit Request Form
For tourism research queries, please contact Visit Wales at: tourismresearch@gov.wales
Businesses & organisations in Mid Wales: To send us your news, or to be considered for hosting future press trips, please join MWT as a member.
For general press enquiries relating to the tourist industry in Mid Wales (e.g. statements, tourism figures, comments from our CEO etc.) please email press@mwtcymru.co.uk
To register your interest in visiting Mid Wales on a press trip, please complete our Media Visit Request Form
For tourism research queries, please contact Visit Wales at: tourismresearch@gov.wales
Businesses & organisations in Mid Wales: To send us your news, or to be considered for hosting future press trips, please join MWT as a member.
For general press enquiries relating to the tourist industry in Mid Wales (e.g. statements, tourism figures, comments from our CEO etc.) please email press@mwtcymru.co.uk