A Reflection on Meeting With The Economy, trade and Rural Affairs Committee: Supporting the Future of Mid Wales

A Reflection on Our Meeting at Lake Vyrnwy: Supporting the Future of Mid Wales
By Zoe Hawkins, Chief Executive, MWT Cymru (Mid Wales Tourism)

On the 2nd and 3rd of October, we had the opportunity to attend two important meetings at Lake Vyrnwy with the Senedd's Economy, Trade, and Rural Affairs Committee. These discussions allowed MWT members and industry leaders to speak directly to decision-makers about the unique challenges facing Mid Wales.

I’d like to personally thank everyone who attended the evening and breakfast meetings,  as well as those businesses that provided feedback and shared their concerns prior to the meetings. I know it’s no small thing to step away from your businesses - especially in the current climate - and your dedication speaks volumes about the passion we all share for the future of Mid Wales.

A special thanks to Anthony Rosser and all the staff at Lake Vyrnwy Hotel for hosting the events.

Evening Discussion: Industry Leaders Come Together

The evening meeting provided industry leaders from across the region with a rare opportunity to speak candidly about the pressing issues we face. A major topic was the introduction of the 182 rule for self catering, and the proposed closure of three Natural Resources Wales (NRW) visitor centres, which could significantly impact our tourism economy. These centres attract hundreds of thousands of visitors each year, supporting local businesses and injecting vital income into our communities.

The closure of these sites exemplifies how decisions made by one department can have unintended ripple effects across other sectors, often without consideration of the broader impact. The conversations reinforced the need for greater communication between Welsh Government departments and a better understanding of how interconnected industries like tourism and farming are in Mid Wales.

Statutory Licensing and Tourism Tax

One key issue that will likely come before the committee is the introduction of statutory licensing or registration for all tourism businesses. While there is support for a registration scheme, concerns were raised about the potential shift to a full licensing system and the heavy burden it could place on small, family-run enterprises. Without adequate enforcement resources, there’s a risk that some businesses will continue to operate underground, exacerbating an already uneven playing field where compliant businesses bear additional burdens.

We support a 'light touch' registration scheme, ensuring that resources are allocated to enforce consistent regulations for all operators. Statutory licensing is also expected to act as a precursor to the proposed tourism tax, where registered businesses will be responsible for collecting this tax. If enforcement is insufficient and some businesses remain unregistered, legitimate operators will again bear the brunt of compliance.

Breakfast Meeting: Member Businesses Share Their Concerns

The following morning’s breakfast meeting offered an intimate setting for member businesses to share their concerns directly with committee members. These businesses are the backbone of our rural economy, yet they often feel the most impact from policies that don’t take into account the unique challenges of operating in Mid Wales.

The Bigger Picture: Cumulative Effects and Underinvestment

A recurring theme throughout both meetings was the cumulative effect of policies across various sectors. From recycling regulations and the 182-day rule for self-catering businesses, to energy limitations, underinvestment in infrastructure and transport links.

The closure of NRW sites is just one example of how disconnected decisions can have profound effects on our industry. It was also emphasised that Mid Wales is unique and cannot be treated with the same policies that may work in urban centres or regions dealing with over-tourism.

Our economy is fragile, our tourism season is short, and our businesses are often small and family-run. Policies must be tailored to reflect this reality if they are to support the long-term sustainability of our communities.

A Call for More Engagement

Both the evening and breakfast meetings highlighted the need for greater engagement between decision-makers and those working on the ground. True understanding of the challenges we face in Mid Wales can only be built through direct interaction, and I hope the committee took away the message that our region must be treated as a distinct area with its own set of challenges and opportunities.

More visits like this are essential to show policymakers the real issues that our businesses, communities, and industries face daily. Only by visiting the region and speaking with those who live and work here can they gain the insights needed to make informed decisions that benefit our rural economy.

As the old saying goes, "those closest to the problem are often closest to the solution." The voices of Mid Wales must be heard if we are to shape policies that support - not hinder - our future.

Looking Ahead

Once again, I want to thank everyone who attended and provided feedback. Your voices are invaluable, and it’s only through continued collaboration that we can support our industry and our communities. The decisions being made now will shape the future of our region for generations to come.

While politicians may come and go, the policies they implement leave lasting impacts on the businesses, people, and communities of Mid Wales.

As Chief Executive of MWT Cymru, I am committed to ensuring that our voices continue to be heard. Let’s keep these important discussions going, and together, we can ensure that Mid Wales remains a vibrant, thriving region for years to come.