Digital Marketing & SEO Webinar - Recording & Resources

We were delighted to be joined at our recent MWT Cymru members' meeting by guest speakers, Jaymie Thomas and Jon Prescott (Bios below), for a special focus on improving your digital marketing and SEO using AI.

We all know that having an online presence is vital, especially for tourism businesses, but how can we make sure we're seen online, take on the market leaders, and look good whilst doing it? 

​​In this session, guest speakers Jaymie Thomas and Jon Prescott answered your questions about digital marketing and SEO (Search Engine Optimisation), and demonstrated practical resources to show how you can take advantage of AI tools and techniques to help sharpen your online presence.

Watch Recording: Digital Marketing & SEO

​Passcode for MWT Members: 8UM?wWH6

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“The SEO and Digital Marketing webinar was very interesting and informative. Thank you! I’m in the process of updating our website so the resources shared and lessons learnt will come in very useful.”
Maria Jones, Ty Llewelyn Glamping & Camping

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Resources

Links to the main resources referenced in the webinar:

Chrome plugins:
All in One SEO Analyzer
Detailed SEO

Google Trends - search for keyword trends over time.   

SEO software:
SEMRush
ahrefs (free tier available - see "Get started for free")  

LLMs (Large Language Models):
​ChatGPT (create an account to save the prompts you type in and their responses) 
Claude AI
Google Gemini AI  

⚠️ Remember if you upload documents to a LLM (like ChatGPT) to turn off the "share with everyone" setting, to stop your data being used to train the system for other people's responses. In ChatGPT this is in Settings.

"Digital strategist" prompt that we used: Act as an expert digital strategist. I want to rank for 'camping mid wales'. Look at the digital landscape for that term and make recommendations which channels I should be using.  

AlsoAsked - search term research website - find the questions people are asking about your industry. 3 free searches per day.   ​

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Guest Speakers

Jaymie Thomas, Technical Consultant

​Jaymie's background is in software development and marketing. He helps businesses adopt new technologies and processes to improve profitability and reduce admin time. He also co-founded and runs AI Wales, an AI knowledge-sharing and training community group of 1,700+ members (and you can join them - it's free).

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Jon Prescott, Chief Data and AI Officer at Cavefish
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​Jonathan Prescott is a renowned expert in digital growth, specialising in the application of AI. His work focuses on digital commerce, analytics, marketing, acceleration, and business transformation. He is current Chief Data and AI Officer at Cavefish AI, leading a team that revolutionises marketing with AI.

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Unlocking the Power of AI

"That zoom call was so interesting and the possibilities for our business and what's in the pipeline is just huge!”
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Clive Bowen, Meadow Springs Country & Leisure Park, talking about our previous MWT Members' webinar, 'Unlocking the power for AI for tourism businesses.' Including practical tips to implement AI and a demonstration of ChatGPT in action. You can catch up with this previous webinar here:

Watch Recording: Unlocking the power of AI

Passcode for MWT Cymru members: gyj$?s8N