Meet Gwen – Our AI Chatbot Needs Your Help!

If you've visited VisitMidWales.co.uk recently, you may have noticed a friendly new addition in the bottom right corner of your screen--Gwen, our AI chatbot! She’s here to make it easier for visitors to find the information they need, whether they’re planning a holiday, looking for things to do, or searching for the perfect place to stay, eat, or explore.
But here’s the thing--Gwen is still in training, and she needs your help!
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Like any AI, Gwen learns by experience. The more she’s used, the better she becomes at understanding what visitors are looking for and how best to help them. Every question she’s asked refines her ability to give the right answers, recommend the right businesses, and make sure visitors have all the information they need to choose Mid Wales—and your business—as their next destination

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How Gwen Helps Visitors Choose Mid Wales

Planning a holiday can be overwhelming, especially with so many options available. Visitors often have lots of questions before making a decision--

❓ Where can I find the best family-friendly activities?
❓ Is there a pet-friendly place to stay near the coast?
❓ What are the best local food spots in Mid Wales?
❓ Are there any upcoming events during my visit?

This is where Gwen comes in! She instantly searches through over 3,000 pages on VisitMidWales.co.uk to find the most relevant answers. Instead of visitors endlessly scrolling, Gwen can point them in the right direction—and that could be straight to your business!

The easier it is for visitors to find what they need, the more likely they are to book a stay, reserve a table, buy a ticket, or plan an itinerary that includes your business.

How Gwen Can Help Your Business' 

For businesses in Mid Wales—whether you run an accommodation, attraction, activity, event, place to eat, shop, or even promote a town or destination—Gwen is an extra tool helping connect visitors with what you offer.

Here’s why that matters:

✅ She recommends businesses – If visitors search for something related to your business, Gwen can direct them to your listing.
✅ She keeps visitors engaged – AI chatbots encourage visitors to stay on the website longer, increasing the chance of them booking or enquiring.
✅ She helps us track visitor trends – We’ll soon be able to share insights on popular searches, helping you understand what potential customers are looking for.
✅ She improves with use – The more she’s tested by businesses and visitors, the better she’ll get at making accurate recommendations.

If your business isn’t showing up when you expect it to, this is a great time to check your listing!

Gwen can only pull from the information available, so make sure your VisitMidWales.co.uk entry is fully up to date and optimised for the summer season.

How You Can Help Gwen Learn Faster

Gwen is still learning, and that’s where you come in! Try her out, ask her questions, and see how she responds. This will help us identify any areas where she needs fine-tuning.

If you notice she isn’t mentioning your business when she should be, let us know! It could be that your listing needs updating, or that we need to tweak how Gwen pulls information. Either way, your feedback is invaluable in making Gwen the best possible assistant for visitors.

Let’s Make Mid Wales the Easiest Choice for Visitors

With millions of visitors using VisitMidWales.co.uk every year, ensuring they get the information they need—quickly and easily—is key to turning interest into bookings. Gwen is here to help make that happen, and with your help, she’ll soon be an expert in everything Mid Wales has to offer.

Try Gwen today, help her learn, and let’s make it easier than ever for visitors to choose Mid Wales—and your business—for their next trip!

👉 Explore Gwen on VisitMidWales.co.uk and let us know what you think!