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It's been a busy few weeks at MWT Cymru. Zoe Hawkins, our CEO, represents members' interests on a number of different committees and forums to ensure your voices are heard. Here's a flavour of some of the work we've been doing, and continue to do, behind the scenes -
MWT ‘How’s Business Survey’ April – August 2024 Thank you to everyone who responded to our recent 'How's Business' Survey. Key Findings
How’s Business Quotes: Gwynedd Attraction: Fewer visitors generally, and increased staffing costs. Wales has always had rainy days but this issue is now a major factor in our declining visitor numbers. Powys Attraction: Restrictions on growth such as car parking and infrastructure are all having a huge effect. The business continues to grow, but between lack of space, a LA that has confused and uncoordinated strategic plans where social housing trumps tourism expansion/development Ceredigion Attraction & Accommodation: Fewer overseas visitors. Labour and general costs shot up this year making profitability more difficult. What's going to happen to visitors numbers this Autumn/winter? Powys Attraction: Sadly far fewer English tourists this year. Their main crumbles are the 20 MPH, feeling Wales does not really want tourists, concern of the proposed tourism tax. Many local self-catering people have sold up over the 182 day issue which again does not help attractions. Our rates will go up by £10.000 next year, and staffing costs are rapidly increasing. General feeling is that Welsh tourism is on the decline due to Welsh Government interventions. Self Catering: We are farming and running this as additional business and it is getting too much. The barn was converted to be a s/c holiday let under National Park planning regulations and we are unable to sell it for habitation so have our hands tied. We manage one cottage for a family member and they have decided to sell rather than carry on. Hotel (Powys): Staffing is the biggest issue for my hotel. we're not easy to get to unless you have a car. The 20mph speed limit has now cost my business £25k in lost revenue this year alone.
For more information or to sign up, please visit www.imi.wales or contact one of our Business Engagement Officers: North Powys: Jo Lewis | [email protected] | 07445438471 South Powys: Helen Howarth | [email protected] | 07884 313581 The IMI.Wales platform is built on Web3 Technology utilising tokenisation to offer rewards & incentives to both local customers and visitors to Mid Wales, to rejuvenate and develop new markets. Business clusters from communities across Powys including Brecon, Newtown, Montgomery and Welshpool are now listed on the new platform including the Metropole Hotel, Elan Valley Visitor Centre and Powis Castle, and businesses are issuing tokens for benefit of both local audience and visitors to the area. The IMI Wales team have attended the Montgomery Craft Day, Royal Welsh Show and the Newtown Food Festival and are working closely with other tourism groups and town councils throughout the region. Zoe presented IMI Wales to the Simpleview national tourism conference held in Bristol recently, to an audience of 150-175 Destination Managers from across the UK. IMI Wales has also attracted considerable interest from Welsh Government and key strategic businesses and organisations.
Our Travel Travel Trade and Business events webinar was well attended and we've received lots of positive feedback. If you are interested in working with Visit Wales and tapping into these important markets, watch the recording here and contact [email protected] for more information about getting involved. Aberystwyth University – The Health of the Tourism Industry Aberystwyth University is undertaking Research that includes mapping of the percentage of holiday domestic housing stock used as holiday lets and gauging the health of the tourism industry based on the experience of 12 tourism attractions around Wales. As part of this research, MWT supported the research team to host an event of invited attendees to input into this research and discuss what needs to happen to support the tourism sector moving forward. The event took place in July at Medrus Mawr, Penglais Campus, Aberystwyth University. Powys Cultural Tourism Strategy (Powys SPF) MWT Cymru has been assisting Mari Stevens providing input into the new Powys Cultural Tourism Strategy and attending the tourism workshop, and meeting with Mari Stevens regularly throughout the project. Wales Tourism Alliance (WTA)
2024 Wales Tourism Week (WTW) Senedd Reception was held on Tuesday 16th July 24 providing an opportunity to raise awareness of the issues impacting our industry, and it was also a time to showcase the quality of our offer. MWT Cymru attends regular WTA forum meetings to champion the industry. If you have any questions about the representational work we do at MWT, please email [email protected]
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