Behind the Scenes at MWT....June Edition

I hope you are having a great start to the season and that you're excited about the months ahead. MWT Cymru has had a lot going on! Here’s a whistlestop tour of some of our recent activities and upcoming initiatives:

In the past month, we have attended the Mid Wales Regional Forum, bringing together industry leaders across Mid Wales. Our Chair (Steve Hughson) then feeds our views and updates back into the Visitor Economy Forum (Welsh Government).

I was also thrilled to be a panelist at the London Blockchain Conference at Excel, where I had the opportunity to speak about our new IMI Wales project, which is almost ready for launch! This platform will bring together communities and tourism businesses into a new loyalty and rewards system, aimed at increasing footfall in our town centers. It provides independent businesses with access to technology traditionally available only to larger companies. This exciting project has already garnered significant international interest, so stay tuned for more updates!

MWT has also been invited to join the new strategic board for the Gwynedd & Eryri Sustainable Visitor Economy plan, which focuses on tourism and community development. I attended the first meeting earlier this week.

Rowland Rees Evans, MWT Chairman, continues to represent you on the Wales Tourism Alliance (WTA) Board. The WTA deals directly with the Welsh Government on our behalf, supported by your membership with MWT. We actively feed into this group to represent your views.

We are thrilled to announce that the 2024 Mid Wales Tourism Awards are back! Winners of these awards will progress to the National Visit Wales Awards next March. Keep an eye out for more details soon.

We've been discussing enhancements to the visitmidwales.co.uk and showmewales.co.uk websites. We're excited to welcome a new digital team member in early July, who will support these enhancements. We look forward to introducing our new team member in the coming weeks.

MWT is continuing to assisting Visit Wales with the rollout of TXGB across Mid, South East, and South West Wales.

We recently met with the Visit Wales Travel Trade Team and Business Events Team to explore how they can help promote Mid Wales better to international and business markets. These markets aren't just looking for large groups and conference venues, but are also made up of small groups and independent travellers looking for unique experiences and something different, which perfectly aligns with what Mid Wales has to offer!

Additionally, MWT is collaborating with Visit Britain and border destinations to enhance our joint efforts and better utilise available public transport routes.

The Visit Mid Wales bedroom browsers should now be with you, and the new visitor guides are rolling out as we speak. If you don't receive these in the next week or so, please let the team know.

Thank you, as always, for your continued support. It's only through your support that we can continue to represent our members, our industry, and support tourism in Mid Wales.

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Zoe Hawkins
MWT Chief Executive