Get involved with Year of Croeso: Invite the world to feel the “hwyl”

​An update from Visit Wales:

With Year of Croeso having officially kicked off this month, it’s great to see the world embracing the Visit Wales 'Hwyl' campaign as we invite visitors from far and wide to celebrate and experience joyful and fun moments unique to Wales. 

The campaign has already seen some fantastic global media coverage from The Guardian’s feature Deep joy: Wales embraces ‘hwyl’ in tourism campaign to rival Danish ‘hygge’ to The Independent’s Move over ‘hygge’ – Wales is inviting tourists to feel the ‘hwyl’ | The Independent and on Ireland Travel Trade Network – Visit Wales Launches International Marketing Campaign: 'Feel the Hwyl...Only in Wales' - ittn.ie. There are some great discussions taking place around the use of the word ‘Hwyl’ and it’s amazing to see Wales at number 5 on this BBC piece The 25 best places to travel in 2025 - BBC Travel.

Our first marketing phase will continue until 31 March 2025 and sees us featuring in media such as The Times, Good Housekeeping and Gaydio and live across all TV channels including ITV, C4 and S4C, as well as streaming services Disney+, Netflix, Sky and ITV X. We’re also in cinemas across the UK and on all digital platforms - we hope you’ve had a chance to see the new creatives.

We’d love you to get involved with the campaign by featuring in our Wall of Hwyl on our website homepage. Simply tag us with #FeelTheHwyl, #Hwyl, #VisitWales or @CroesoCymru on Instagram for the chance to included.
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You can find more information on getting involved, how to use the assets and tailoring content to your target audience on: Year of Croeso | Industry.