 Mid Wales Tourism, MWT Cymru, is proud to shine a light on the prestigious GTO of the Year Award, part of the nationally recognised Group Leisure and Travel Awards.
The award celebrates the vital work of Group Travel Organisers across the UK. These are the people who plan, promote and champion destinations to coach groups, clubs and societies. Their role is often behind the scenes, but their impact on rural tourism economies is significant. For tourism businesses across Powys, Ceredigion and Meirionnydd, group travel remains an important and valuable market. Midweek bookings, shoulder season trade and repeat visits are often driven by trusted group organisers who build long term relationships with destinations. Recognition like the GTO of the Year Award highlights the professionalism and influence of this sector. It also reinforces why it matters that Mid Wales continues to build strong connections with group travel buyers and organisers at a national level. As an independent, not for profit membership organisation, MWT Cymru works to ensure Mid Wales is visible, represented and well positioned within key travel trade networks. From attending trade events to building relationships with organisers and promoting member businesses through Visit Mid Wales, our focus is simple. We want rural Mid Wales businesses to benefit from every appropriate opportunity. Group travel is about trust, planning ahead and confidence in the destination. That is where a strong, united voice makes a difference. When we promote Mid Wales collectively, we make it easier for organisers to see the full picture. Quality accommodation, visitor attractions, hospitality, experiences and warm Welsh welcome. Not isolated businesses, but a connected destination that is easy to work with. Awards such as GTO of the Year also remind us of the importance of partnership. Tourism works best when destinations, organisers and businesses support one another. If you are a tourism business in Mid Wales and want to strengthen your visibility within group travel and wider marketing activity, we would love to work with you. As a member of MWT Cymru, you are part of a supportive network that promotes, represents and connects our industry locally and nationally. Find out more about membership and how we help you be seen, stay informed and feel supported at www.mwtcymru.co.uk. Together, we keep Mid Wales visible, valued and thriving. Comments are closed.
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