Bristol, Manchester, Birmingham, Liverpool and London.
This group engage with 'real experiences' when they choose their holiday destination.
So what do we call 'real' experiences?
We all know that we have stunning scenery and beautiful places to visit - but so do other destinations - so how can we entice visitors to come to Mid Wales rather than going elsewhere?
The project will focus on the characters who visit and live in Mid Wales, and the relationships we form with our guests.