As part of our ongoing #RealMidWales campaign, we're pleased to announce that we will be running our 'Slow TV' Live streaming campaign next week!
Four streams on four consecutive days, starting on October 16. Escape to:
The more people that hear about Mid Wales the better for everyone. We'll be expecting a spike in traffic to our website so regardless of where your business is in relation to the live streams, if you are a member of MWT Cymru please make sure your information is up to date using Guestlink so you take advantage of this promotion.
Picking up on the success of Airbnb's campaign (National Parks Backyard) and the success Norway have received with their Slow TV campaigns we aim to emulate this exciting new concept and really get the message out about Mid Wales.
This is the first time 'Slow TV' will be used in the UK to market a destination in this way and MWT is proud to be leading the way in destination marketing.
We're delighted that we have been able to run this campaign with the support of Visit Wales who have agreed to stream two live events to their nearly 1million followers! - providing us with some fantastic coverage for the Mid Wales region.
Other partners on the project include RSPB Cymru, National Trust Cymru, Hafren Dyfrdwy and Natural Resources Wales; without them this project wouldn't be possible.
To ensure we have the best coverage for Mid Wales please ensure you share these events with your visitors, groups, and friends. All event times/locations can be found on our Facebook page www.facebook.com/visitmidwales - register your interest in the events and get sharing!
There will be 4 pages hosted on our VisitMidWales.co.uk website which will pull through events, things to do, accommodation etc, so this is a great opportunity for MWT members to get noticed. Rather than just raising awareness this is about driving business to Mid Wales.
If you need any help updating your details or images, or if you have any questions about the campaign, please do not hesitate to contact the office on 01654 702653.
The events start on Tuesday so look out for updates!
A huge congratulations to the Trefeddian Hotel, Aberdovey, which has been named the AA Hotel of the Year for Wales, and to The Nags Head at Garthmyl, near Montgomery, which was named AA Pub /Inn of the Year at a recent prestigious awards ceremony in London.
We are delighted with the positive PR for Mid Wales and for the recognition bestowed on these businesses for all their hard work.
It was also fantastic to see The Old Rectory On The Lake, Tal-y-Llyn, top The Guardian's list of the best UK hotels, B&Bs and campsites for walkers. A reminder that if you too would like to benefit from our press and PR services as part of your membership, send your press releases and good news stories to firstname.lastname@example.org
Group Travel & Travel Trade - Discounted Advertising Opportunities for MWT Members (October editions)
Coach Touring October - Wales 2019 Spotlight Feature
Early Bird Discounts
Coach Touring magazine is distributed at major Travel Trade exhibitions, UK coach companies, directly to the named itinerary planners and group travel coordinators.
Early Bird discount rates:
¼ page - £275 | ½ page - £425 | Full A4 - £700
Contact Martin Greenwood | email@example.com | 0121 445 6961
Group Leisure & Travel - Monthly publication
UK’s number one magazine for people who organise group trips and holidays.
¼ page - £350.00 | ½ page - £695.00 | Full A4 - £1200 - includes hotlink with each booking made
Contact: Lorna Goodings | 01908 613323 | firstname.lastname@example.org | www.groupleisureandtravel.com
Date for your Diary!
Group Leisure & Travel Show 2018 a leading event for people who organise group trips and holidays is taking place on 11th October at the NEC, Birmingham. More info on https://grouptravelshow.com/
We all know that Mid Wales is often the lesser known region of Wales. The days are long gone when there were big budgets to spend on overseas marketing, brochures, trade shows etc
Tourism is not just accommodation/activity/attraction businesses. Tourism is also your cafes, restaurants, bars, shops and organisations that benefit from the increased footfall tourism brings - A thriving visitor economy means a place where people want to visit, but it also helps to create a place where people want to live and work...It’s about inward investment, skilled jobs, better infrastructure and creating an environment where the next generation have an opportunity to prosper in.
MWT is the only organisation that markets Mid Wales as a complete destination, and our website www.visitmidwales.co.uk generates between 260k - 1.1million page views each month
... but we have a problem, as a ‘Not For Profit’ organisation with no central/public funding this activity is only possible through the support of the business community, and more and more we're finding businesses not truly understanding the importance of this role.
We often hear from accommodation providers – “I get all my bookings through booking.com” - that's great, but the large OTA's (booking.com, Laterooms, Expedia etc) only work when visitors know where they want to visit. They don't work if visitors have never heard of your town/village/region, nor do they work if there is seemingly nothing to do when they get there.
MWT publishes over a thousand pages of destination information, including walking routes, scenic places, forests, towns/villages, events, travel information etc as well as over 570 individual business pages from businesses who support MWT..Showcasing what is great about our region and providing visitors with compelling reasons to choose Mid Wales as their next holiday destination.
Support for our sector is diminishing, we have already lost many of our Tourist Information Centres and many of our area brochures …without businesses pulling together and helping to support the destination marketing we can expect to see the visitor numbers decrease...it’s that simple..
To find out how you can help support your tourism industry and your local community, please see our Mid Wales section for more information or contact our team on 01654 702653
GDPR Workshop for Tourism Businesses
Tuesday 3rd July 2018
MWT Offices, The Station,Machynlleth, SY20 8TG
Pre Booking is Essential - Only 12 Places Available
1 Attendee Per Business Only.
As requested by members, we're pleased to announce that we have teamed up with Business Wales to provide a GDPR workshop which covers aspects of GDPR which are specific to the tourism industry.
Businesses can attend this course Free of Charge.
We ask that only one attendee attend per business due to the restrictions in numbers and booking is essential.
This will be an all day course with tea & coffee provided with 1 hour for lunch but lunch will not be provided. There are a number of outlets in and around Machynlleth where you can purchase lunch (or bring your own :)
The tourism industry processes large volumes of personal and sensitive data in taking bookings and in its marketing activities, including using direct marketing via email and post, websites using cookies and sharing data in offering excursions and making third party bookings etc. In addition to this, the industry must also comply with GDPR in processing employee and seasonal worker data.
Come and explore how the new GDPR data protection legislation affects your business and marketing activities. Be clear on what you should be doing, including to audit the data you hold: in taking bookings and payments; for direct mail; on websites; in handling employee data.
It is important that you understand your legal basis for processing data; what privacy notices and consent authorisation you need in place; the role of data protection officers; and review any data sharing arrangements.
GDPR - G-Day Tomorrow - Don't panic!
We have had calls from a number of members concerned and confused about the upcoming changes relating GDPR.
Firstly - Don't panic. The latest advice on the Information Commissioners Officer website (ICO) can be found on https://ico.org.uk/for-organisations/marketing/ and MWT has asked Business Wales to see if they are able to arrange a GDPR session tailored specifically to the tourism industry.
For now, we suggest that:
Electronic mail marketingThe most important thing to remember is that you can only carry out unsolicited electronic marketing if the person you're targeting has given you their permission.
However, there is an exception to this rule. Known as the 'soft opt-in' it applies if the following conditions are met;
Your Legal Requirements
Note - The customer’s rights under the GDPR do not over-ride the requirements of other legislation
It is important to note that the customer’s rights under the GDPR don’t over-ride the data requirements of other legislation. For example, the Immigration (Hotel Records) Order 1972 requires you to record the full name and nationality of all guests and to keep this information for 12 months. As such, a guest cannot ask you to delete this information from your records until 12 months have elapsed. Similarly, a customer cannot ask you to delete any financial information you are required to keep for tax purposes.
If you're unsure on GDPR and what it means then the Visit Britain Pink Books has a nice summery from the Tourism Alliance- See here for more info
Confused MPLC Licence?
We have had a number of members contact us over the last few months who have been receiving letters from a company MPLC (Movie Pictures Licencing Company) We have delved deeper and finally got the bottom of it.
Please see link below to find out more.
A possible tourism levy is one of the ideas put forward by the Bevan Foundation, a Valleys think tank but no further details have emerged about whether it will be paid by businesses or visitors.
However, the idea has attracted a blunt response from the tourism industry. Val Hawkins, chief executive of MWT Cymru, said: “The last thing we need at the moment is a tourism tax.”