MWT Cymru, an independent, not for profit company representing tourism and hospitality businesses across Powys, Ceredigion and Meirionnydd, is attracting more members and visitors.
 
The company’s annual meeting, held at Portmeirion, heard that 56 new members had joined during 2019, boosting membership to 614
 
More visitors are also being attracted to the company’s websites, which welcomed 1.73 million unique users, 38% up on last year and 14.4 million page views, up 54%.  There were 99,000 direct referrals to businesses from the www.visitmidwales.co.uk website.
 
The positive membership and website figures provided the platform for a very busy and successful year for the MWT Cymru team, based in Machynlleth.
 
“MWT Cymru is a tourism organisation which has highly experienced staff and directors and 600-plus member businesses,” said chief executive Val Hawkins. “We pool our knowledge and expertise, working collaboratively with partner organisations and local tourism groups, to grow and develop a resilient tourism sector and ensure we are able to weather any storms which may be headed our way.”
 
Successful marketing projects run during the year included #RealMidWales, which is grant funded by Visit Wales and aims to put Mid Wales on the map as a “must visit” destination.
 
A live streaming project, organised at four locations in partnership with Visit Wales, National Trust Cymru, Hafren Dyfrdwy, RSPB Cymru and National Resources Wales, reached 589,000 people in the target audience – people aged 27-45 years. This campaign will be further developed in 2020, said Mrs Hawkins.
 
She also revealed that a ‘This is Mid Wales’ integrated marketing campaign, funded by Visit Wales, started in May to promote the region and the #realmidwales messages. The campaign will include targeted advertising on Sky TV, social media, user generated content, a mixed media destination guide and workshops.
 
A ‘Real Ceredigion Experiences’ pilot project, aimed at the county’s attractions and activities sector, saw 12 businesses attend workshops and receive consultancy support to develop their digital selling techniques.
 
One of the 2020 marketing campaigns will be targeted at the “conscious traveller” by promoting Mid Wales as a staycation destination, particularly outside the peak tourism season.
 
Chairman Rowland Rees-Evans said: “Working in partnership with other organisations is in our DNA and I am delighted that MWT Cymru continues to work closely with the Visit Wales national tourism team.
 
“We will continue to champion the need for increased funding for the tourism industry in Wales and to encourage our local authorities to work closely with MWT Cymru in order to best maximise return on investment on their own limited budgets.”
 
He urged the Welsh Government to invest more money on marketing tourism in Wales, comparing the investment of £40 million in Ireland and £45 million in Scotland to the £20 million in Wales. The return on investment was €6 billion in Ireland, £9 billion in Scotland and £5 billion in Wales.
 
He had recently attended a Hoseasons conference where it was reported that the company was investing £40 million to enhance its IT system because ‘staycationing’ was forecast to continue growing. He also referred to the growth of “gramping” where grandparents take their grandchildren on holiday.
 
Both he and Helen Jones, Visit Wales’s regional engagement manager for Mid Wales, congratulated the MWT Cymru’s team for organising “fantastic” Mid Wales Tourism Awards in October, which showcased what the region had to offer.

Rob Bullen, from the Centre for Alternative Technology, Machynlleth, welcomed the focus on the “conscious traveller”, while other members expressed concern about the unreliability of the Transport for Wales train services to the region and the need for “joined up thinking” on the location of charging points for electric cars across Wales.
 
Members also spoke about the demand for accommodation for short breaks for groups, the attraction of visitors in the shoulder season and the importance of tourists to support golf clubs.
 
Meurig Jones from Portmeirion and Paul Fowles from Aberdovey Cottages, Aberdovey, were appointed Gwynedd trade directors of MWT Cymru for the next three years.

The UK's National Cycle Museum, in the Automobile Palace, Llandrindod Wells, will be having an Open Day on Tuesday 14th May 2019 from 10am-8pm.

All members of MWT, (with a companion if desired), are very welcome to a free visit and refreshments.

The museum is one of the leading world museums for cycle history, which spans over the last 200 years. Cycles from 1818 -2018 are displayed. Many items of cycle memorabilia on display also. Find out how gentlemen mounted a Penny Farthing and why ladies were frowned upon if they attempted to ride them. Enjoy a free guided tour.

It would be appreciated, but it's not compulsory, if you could let Freda the curator, know if you are able to attend. The contact details are curator@cyclemuseum.org.uk or phone 01597 825531 on a Tuesday, Wednesday or Friday between 10am-4pm.

​The Mid Wales tourism industry has delivered a clear message of unity with a positive outlook for the year at its annual conference held at The Metropole Hotel, Llandrindod Wells.
 
Featuring a stellar line-up of speakers including Irene Roberts, Director UK & Ireland, Expedia Group, the Mid Wales Tourism Conference, organised by MWT Cymru, was held just a month before Britain leaves the European Union and, despite the uncertainty, the local tourism sector was encouraged to be positive and to step up its marketing to promote the region as a world-class leisure destination.
 
“At Expedia, we are relatively optimistic about the future,” Mrs Roberts told more than 120 delegates in attendance. “There will be challenges but also opportunities.
 
“People still want to travel, whether that is domestic or international, and Mid Wales has so much to offer. The market can be currency driven so the weak pound provides big opportunities for this region.”
 
She said that Expedia Group witnessed a 20% growth in the number of room nights booked in Wales during 2018 with sharp increases in visitors from emerging markets including China, India and Japan. There were also surges in bookings from European countries like Germany, France, Italy and Norway, with a 54% rise in customers booking a package of both hotel and transport in Wales.
 
Despite the current headwinds caused by the Brexit uncertainty, tourism officials were in buoyant mood with Lucy Von Weber, Head of Marketing at Visit Wales, highlighting that 2019 is the Year of Discovery for Wales with a far reaching marketing campaign promoting the country.
 
Steve Hughson, chair of the Regional Tourism Forum (Mid Wales) and chief executive of the Royal Welsh Agricultural Society gave a rallying call to “make Mid Wales the next big thing” by encouraging the local industry to work closer than ever before.
 
“It is the people that make it work,” said Mr Hughson. “Let’s be innovative about the way we work to promote Mid Wales. We must also do more to stop the skills drain from leaving the area, and if young people do leave then we should encourage them to return home with their new skills and experiences.”
 
In his opening address, MWT Cymru chairman Rowland Rees-Evans said that the consequences of Brexit “would be felt in these precarious times” but also called on the sector to embrace the spirit of the #RealMidWales campaign which, according to MWT Cymru chief executive Val Hawkins, makes Mid Wales the “truly unbranded travel destination for escapist dreams”.
 
“Mid Wales is targeting tourism growth despite Brexit uncertainty as our individuality makes us stand out,” said Mrs Hawkins. “Our #RealMidWales campaign highlights the natural beauty of our region so we have worked hard on developing our visual signature through high quality imagery and video.”
 
Mrs Hawkins praised the four Slow TV projects in 2018 which involved a static camera streaming live on social media for eight hours from a chosen location. The streams reached almost 600,000 users and are likely to be repeated from more locations in 2019.
 
Other impressive conference speakers included: Andrew Campbell, chair of the Wales Tourism Alliance; Dan Simmons, founder of Populate Social; Paula Ellis, group general manager of Retreats Group in Pembrokeshire;and Kirsty Maclver, NFU Mutual, who talked about succession planning and ‘safeguarding your business’.
 
The conference was sponsored by NFU Mutual, Guestlink Online Tourism Solutionsand Pear Communications and also featured a number of exhibitors.
 
It is organised every year to give businesses a clearer idea of what's going on, what's changing and what they can all do to better work together to keep Mid Wales at the forefront of the industry.

For more information visit www.midwalestourismconference.co.uk

​
GDPR Workshop for Tourism Businesses

Tuesday 3rd July 2018
10am -4pm
MWT Offices, The Station,Machynlleth, SY20 8TG


Pre Booking is Essential - Only 12 Places Available

1 Attendee Per Business Only.

As requested by members, we're pleased to announce that we have teamed up with Business Wales to provide a GDPR workshop which covers aspects of GDPR which are specific to the tourism industry. 
 
Businesses can attend this course Free of Charge.
 
We ask that only one attendee attend per business due to the restrictions in numbers and booking is essential.
 
This will be an all day course with tea & coffee provided with 1 hour for lunch but lunch will not be provided. There are a number of outlets in and around Machynlleth where you can purchase lunch (or bring your own :)

The tourism industry processes large volumes of personal and sensitive data in taking bookings and in its marketing activities, including using direct marketing via email and post, websites using cookies and sharing data in offering excursions and making third party bookings etc. In addition to this, the industry must also comply with GDPR in processing employee and seasonal worker data.

Come and explore how the new GDPR data protection legislation affects your business and marketing activities. Be clear on what you should be doing, including to audit the data you hold: in taking bookings and payments; for direct mail; on websites; in handling employee data.

A policy template and assistance will be provided for you to put in place a data protection and privacy policy and comply with GDPR.

It is important that you understand your legal basis for processing data; what privacy notices and consent authorisation you need in place; the role of data protection officers; and review any data sharing arrangements.
 

THE SILVER MOUNTAIN EXPERIENCE, LLYWERNOG, PONTERWYD, ABERYSTWYTH, CEREDIGION, SY23 3AB

At the Silver Mountain Experience there have been very exciting developments recently, in the areas of visitor experience through to the conservation and development of the fascinating heritage here at this unique Silver-Lead Mine, which dates back to over 250 years ago.
 
Silver Mountain would like to invite MWT members to to one of their local business network sessions on Thursday 7th June or Tuesday 19th June.
 
The sessions will include two free guided tours, an opportunity to see the surface attractions and developments around the site, and to join us for a cuppa and a chat in the café.

All they ask in return is that you take away some of their leaflets, events flyers and a poster to display in your business.
 
We very much hope you will be able to come. Spaces are limited.
 
If you are unable to make any of these dates, feel free to contact them on 01970 890 620 and they can help arrange another time for you to come for a complimentary visit!

​MWT 2017 Members' Forum & AGM - Final Reminder
Next Tuesday 5th December @ International Pavilion, Royal Welsh Showground, Builth Wells
Time: 10am - 12:30 pm

The MWT AGM & Members Forum is an important event in our MWT calendar.
This is your event and we want to hear your  thoughts, views and opinions as we reflect on 2017 and the work we do behind the scenes to support and protect our industry. 

The Members' Forum is your chance to discuss and shape MWT's activities as we plan ahead for 2018. 

MWT is your organisation and its only through your continued support that we can do what we do ... and of course its a good opportunity for MWT members, Directors and staff to get together!

If you have not yet registered or sent your apologies, please just take a few moments to complete our online form on www.mwtcymru.co.uk/AGM2017
We hope to see you all there!
Kind Regards
Val & all the Team @ MWT!