Bristol, Manchester, Birmingham, Liverpool and London.
This group engage with 'real experiences' when they choose their holiday destination.
So what do we call 'real' experiences?
We all know that we have stunning scenery and beautiful places to visit - but so do other destinations - so how can we entice visitors to come to Mid Wales rather than going elsewhere?
The project will focus on the characters who visit and live in Mid Wales, and the relationships we form with our guests.
We need your help
We want to hear your stories
These will help us to form a social media campaign and build a picture of what visiting Mid Wales is really like.
Don't worry these stories don't have to be long or Booker Prize standard and will remain anonymous!
Check out your guest books, Tripadvisor reviews and let us know what guests often comment about around the breakfast table.
Get in touch with any amusing stories you have which are tourism related, or 'typically 'Mid Wales' - this would be a great help to the campaign.
It would also be beneficial if you could send us the following information so we can collate more background on the type of visitors coming to Mid Wales (but don't worry if you don't have this, it's not mandatory).
NB: If you've moved into the area to set up your business then we'd be really interested in YOUR first thoughts of Mid Wales.
Be Honest! Please don't be shy!
Deadline for your responses: 30th June 2017
If you have any questions about the campaign please give one of the team a call on 01654 702653.
Thank you in anticipation of your help.
TELL US YOUR STORIES