Getting More Sales From Your Website

4th October - The Metropole Hotel and Spa, Llandrindod Wells, LD1 5DY

​We’re pleased to confirm that a preferential rate of £89 +vat, per person per course, is available to members of MWT Cymru. That’s a saving of £40 +vat

MWT Members Rate £89+VAT
Non Members Rate £129+VAT 

Thinking of updating your website? – or frustrated that your current site isn’t giving you the brand presence or direct bookings that you feel it should? Ever wonder why you’re not higher up on Google?

Find out how you can make your website really perform for your business – take control of it and see the results in increased sales and profits.
Please note:
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This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.

To Find OUt More or Book Your Place Click Here

​Who is this course for

• Owners, managers and senior marketing team members who are directly employed by a tourism, hospitality or leisure business
• In particular, those responsible for editing, managing and overseeing a website and for boosting sales online
• Those whose websites may not be fully geared up for generating sales
• Those who may be considering launching a new site, or updating their current one, and want to get as much out of their investment as possible
• This is an Experienced Level course, i.e. for those who have a website already, and/or have had experience of using a website for their business

​Who is this course not for

• Anyone who is not directly employed by a tourism, hospitality or leisure business
• Anyone whose website is fully managed by an external head office or marketing agency – or who does not have the authority to implement new ideas or make changes to content
• Anyone whose knowledge and experience is at a Beginner level
• Anyone whose knowledge and experience is at an Advanced or Expert level

Testimonials from previous course

• “We were delighted to host Tourism Growth’s ‘Boosting Your Sales on Social Media’ training course here at the University. When Mid Wales Tourism first approached us about it back in April, we were very keen to be involved. It was great to have the course so well supported by local tourism businesses – and to see it ‘sold out’ in advance.
  
  Three of us attended from the University. We very much enjoyed the day and took a lot away from it. The course has given us a great deal to think about, and we’re very excited to put what we learned into practice!
  
  The trainer was excellent – very enthusiastic about the subject, engaging and personable, and he got everyone involved. He was extremely well prepared on every business that attended.
  
  The course has provided us with plenty of opportunities to improve efficiency – and to increase our sales and growth.”

  Kraig Pugh - Business Development Manager - Aberystwyth University

• “A very informative training course – really very helpful. It’s opened my eyes to new business streams and to new audiences!
  
  We’d used Facebook successfully before, but the course has taught me a number of specific ways we can take advantage of Twitter, Pinterest and Google+ as well. So many great new ideas for marketing our venue.
  
  The other big benefit from the day – it’s shown me how to be very targeted with our use of social media, and how to spend time marketing the business online more efficiently.
  
  I’m now really looking forward to attending the next Tourism Growth course, ‘Getting More Sales from Your Website’, in the Autumn.”

  Lorna Morris - Marketing, Events and Schools Co-ordinator - Broneirion, Llandinam

• “A very interesting and informative training course. It’s frightening to think of the marketing opportunities we’d been missing as a business – and the work we now need to do. The insight given to the various social media platforms was very useful. The trainer was excellent – he pitched the content at just the right level for me. I’m glad that MWT Cymru let me know about the course, and that I attended. The need to use the key platforms, and the benefits to be gained by our business, are now very clear to me!
  
  I’m looking forward to attending the next Tourism Growth course in October!”

  Bryan Thomas - Owner - Parc-Yr-Hebog Cottages

Find out More or to book your place  Click Here

Course Programme

10.15am Arrival

10.30am Welcome and introduction
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Reaching your audience

• The best structure and layout for your site
• Responsive and mobile-friendly websites
• Effective ‘calls to action’

The landing page

• How do you want people to contact you?
• Capturing customer data
• Integrating social media and review sites

Online booking

• The value of an online booking engine
• Managing your revenue
• Online travel agents (OTAs)

SEO – how to be found

• Google – and Google+
• Using other search engines
• Advertising on your website

12.45pm Lunch Break
Effective blogging

• Using a blog on your website
• Socialising your blog
• Visual storytelling

Making the most of your Content Management System

• Incorporating social media
• Using video and podcasts
• Getting customers to subscribe to your services

Embracing YouTube

• Creating a YouTube business account
• Your YouTube channel page
• Branding your YouTube videos

Interacting with your customers

• Sharing content – how often?
• Using a content calendar
• Measuring the results

Review
4.30pm Finish