Getting More Sales From Your Website
4th October - The Metropole Hotel and Spa, Llandrindod Wells, LD1 5DY
We’re pleased to confirm that a preferential rate of £89 +vat, per person per course, is available to members of MWT Cymru. That’s a saving of £40 +vat
MWT Members Rate £89+VAT
Non Members Rate £129+VAT
Non Members Rate £129+VAT
Thinking of updating your website? – or frustrated that your current site isn’t giving you the brand presence or direct bookings that you feel it should? Ever wonder why you’re not higher up on Google?
Find out how you can make your website really perform for your business – take control of it and see the results in increased sales and profits.
Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.
Find out how you can make your website really perform for your business – take control of it and see the results in increased sales and profits.
Please note:
This course starts at 10.30am and finishes at 4.30pm.
Refreshments and networking from 10.15am.
Who is this course for
- Owners, managers and senior marketing team members who are directly employed by a tourism, hospitality or leisure business
- In particular, those responsible for editing, managing and overseeing a website and for boosting sales online
- Those whose websites may not be fully geared up for generating sales
- Those who may be considering launching a new site, or updating their current one, and want to get as much out of their investment as possible
- This is an Experienced Level course, i.e. for those who have a website already, and/or have had experience of using a website for their business
Who is this course not for
- Anyone who is not directly employed by a tourism, hospitality or leisure business
- Anyone whose website is fully managed by an external head office or marketing agency – or who does not have the authority to implement new ideas or make changes to content
- Anyone whose knowledge and experience is at a Beginner level
- Anyone whose knowledge and experience is at an Advanced or Expert level
Testimonials from previous course
Course Programme
10.15am Arrival
10.30am Welcome and introduction
Reaching your audience
Effective blogging
4.30pm Finish
10.30am Welcome and introduction
Reaching your audience
- The best structure and layout for your site
- Responsive and mobile-friendly websites
- Effective ‘calls to action’
- How do you want people to contact you?
- Capturing customer data
- Integrating social media and review sites
- The value of an online booking engine
- Managing your revenue
- Online travel agents (OTAs)
- Google – and Google+
- Using other search engines
- Advertising on your website
Effective blogging
- Using a blog on your website
- Socialising your blog
- Visual storytelling
- Incorporating social media
- Using video and podcasts
- Getting customers to subscribe to your services
- Creating a YouTube business account
- Your YouTube channel page
- Branding your YouTube videos
- Sharing content – how often?
- Using a content calendar
- Measuring the results
4.30pm Finish