visitmidwales.co.uk
www.visitmidwales.co.uk - the regional destination website for visitors to Powys, Ceredigion and Southern Meirionnydd.
All MWT members in Mid Wales will have an entry on this website as part of membership.
Key Features
- Over 1.2 million users per annum
- Over 9.2 million page views per annum
- Over 120k referrals to members' own websites/contact information per annum
All MWT members in Mid Wales will have an entry on this website as part of membership.
Key Features
- Fully responsive: website automatically adapts to the screen size visitors are viewing it on. This is essential to cater for the increasing number of people using their phones and tablets to browse and book online.
- Themed 'Holiday' section: themed pages, promoting for example: 'Pet Friendly Holidays'. Great for visitors to find what they need quickly and easily To be listed on one of the Holiday section pages, members should complete the online form: Accommodation businesses thematic form.
- Enhanced business listings: Web entries now have new layouts and content tabs so that visitors can more easily navigate information and find what they need.
- Shortlisting facility: visitors can shortlist their favourite properties/attractions/venues/events. This shortlist can be saved as a PDF or printed there and then; ensuring they don't forget about those places (hopefully yours!) that have caught their eye.
- Visitor enquiries: With the closure of many Tourist Information Centres, MWT has published our office telephone number for visitors to call if they need help to book accommodation/plan their trip. We will refer enquiries to our members on Visit Mid Wales and Show Me Wales. It's important to stress that Visit Mid Wales remains COMMISSION FREE for bookings and we are not an agency.
Your Web Entry
MWT's online channels include the websites www.showmewales.co.uk, and the Mid Wales regional site, www.visitmidwales.co.uk . Prospective visitors can find and book places to stay, visit and things to do, and explore what the destination has to offer.
Our channels include lots of information for visitors including towns & villages, event and festival listings, places to visit, scenic places, walking and cycling routes, and more. Member businesses have complete access to update their own information online at any time via Guestlink and MWT offer helpline support if you need any help.
Business listings offer:
Our channels include lots of information for visitors including towns & villages, event and festival listings, places to visit, scenic places, walking and cycling routes, and more. Member businesses have complete access to update their own information online at any time via Guestlink and MWT offer helpline support if you need any help.
Business listings offer:
Accommodation Businesses
- Lead Generation - All your contact information is clearly displayed
- Availability & Bookability
- Special Offers & Campaigns
- Up to 20 images
- Social Media Links
- Awards and Classifications included
- Venues & Groups
- Online Booking, Channel Management and Affiliate options via Guestlink
Attractions/Activities/Events
- Lead Generation - Contact details clearly displayed
- Multiple individual entries (e.g. cafe, visitor centre etc)
- Special Offers & Campaigns
- Awards & Classifications included
- Up to 20 images on each entry
- Social Media Links
- Inclusion of events
- Venue & Groups
Website Marketing | www.showmewales.co.uk / www.visitmidwales.co.uk
- Websites available in 22 different languages (including your website listing)
- Over 2 million users per annum
- Over 15.8 million page views per annum
- Over 200k referrals to businesses' own websites/contact information (2019 stats)
- Events linked to your business entry
- Cross promotion via 'Nearby' recommendations
- Cross promotion on 3rd party sites via Show Me Wales widgets
- Management of website entry via Guestlink
- Commission free online bookability & enquiries (Visit Mid Wales)
- Social Media Links & You Tube Videos
- Display & manage business offers & promotions
- Up to 20 images can be included for accommodation, events, attractions & activities
- Events feeds to a number of third party websites
www.showmewales.co.uk | www.visitmidwales.co.uk
Our visitor channels:
@visitmidwales
www.facebook.com/visitmidwales
www.instagram.com/visitmidwales
Tag @VisitMidWales, #VisitMidWales or #RealMidWales to feature in our feed.
@visitmidwales
www.facebook.com/visitmidwales
www.instagram.com/visitmidwales
Tag @VisitMidWales, #VisitMidWales or #RealMidWales to feature in our feed.
Social Media
The Brand
Our purpose: To re-energise weary urbanites by showcasing Mid Wales as an authentic, inspiring and enriching alternative to the synthetic and judgemental big cities they’re used to.
Brand role in culture: To present and provide empowering alternatives to the artificial (not just geographically, but in every part of popular culture).
Brand role in culture: To present and provide empowering alternatives to the artificial (not just geographically, but in every part of popular culture).
Brand Values
01. Real
Mid Wales offers an unbranded, unpretentious, authentic destination that can be shared and loved by all. Full to the brim with real, authentic experiences, people, place and culture – Mid Wales is completely unique to its own, and so are we. An extension of our product, we don’t care for formalities or overpromises, we’re all about the real. No filter
Mid Wales offers an unbranded, unpretentious, authentic destination that can be shared and loved by all. Full to the brim with real, authentic experiences, people, place and culture – Mid Wales is completely unique to its own, and so are we. An extension of our product, we don’t care for formalities or overpromises, we’re all about the real. No filter
02. Empowering
As we make our way in the world, we’re all too often surrounded by artificial. But artificial does not broaden our horizon. We strive to empower our audiences, providing them with positive and enriching alternatives that give them something new. Being explicitly negative towards artificial or our audience’s current status quo isn’t us, so we never knock it, instead we simply empower and equip with a Mid Wales alternative
As we make our way in the world, we’re all too often surrounded by artificial. But artificial does not broaden our horizon. We strive to empower our audiences, providing them with positive and enriching alternatives that give them something new. Being explicitly negative towards artificial or our audience’s current status quo isn’t us, so we never knock it, instead we simply empower and equip with a Mid Wales alternative
03. Exciting
We invite visitors to discover with us, as we shine light on a new way of experiencing and exploring an authentic and untouched environment. Tourism in Mid Wales is not the following of a tour guide holding up a numbered placard… To us, that’s not exciting. Our exciting is spontaneous, adventurous, vibrant. To be exciting, we need to be to the point. Always.
We invite visitors to discover with us, as we shine light on a new way of experiencing and exploring an authentic and untouched environment. Tourism in Mid Wales is not the following of a tour guide holding up a numbered placard… To us, that’s not exciting. Our exciting is spontaneous, adventurous, vibrant. To be exciting, we need to be to the point. Always.
04. Unique
Every tourist board says they’re different, but how many actually are? How many can put their money where their mouth is and say you will not get this anywhere else? That’s rhetorical, we don’t know the answer – one thing we can tell you though, you won’t get Mid Wales anywhere else.
Every tourist board says they’re different, but how many actually are? How many can put their money where their mouth is and say you will not get this anywhere else? That’s rhetorical, we don’t know the answer – one thing we can tell you though, you won’t get Mid Wales anywhere else.
05. Quality
Our team’s obsession for Mid Wales is at the forefront of everything. Naturally. We love it so much here that anything we say or do, oozes passion - and it’s contagious. But it’s easy, because although we pride ourselves on being real and distinctive, in truth - our environment does all the work for us. The quality of Mid Wales is undeniable and effortless.
Our team’s obsession for Mid Wales is at the forefront of everything. Naturally. We love it so much here that anything we say or do, oozes passion - and it’s contagious. But it’s easy, because although we pride ourselves on being real and distinctive, in truth - our environment does all the work for us. The quality of Mid Wales is undeniable and effortless.
MWT have produced and distributed 8,000 copies of the Mid & West Coast Wales Bedroom Browser annually for many years - we do this because it works!
The attractive 35 page spiral-bound booklets, are distributed to holiday accommodation providers throughout Powys, Ceredigion & Southern Snowdonia in time for the Easter Bank Holidays - each provider receiving one copy for each letting bedroom/unit.
"We have bought a leaflet insert in the Bedroom Browser for many years and believe that this is one of the most targeted ways to reach our potential visitors; whilst they are relaxing in their holiday bedrooms planning the days ahead. Thank you Mid Wales Tourism."
Shirley Owen, Marketing Manager, King Arthur's Labyrinth & Corris Mine Explorers & Corris Craft Centre.
MWT Members:
The attractive 35 page spiral-bound booklets, are distributed to holiday accommodation providers throughout Powys, Ceredigion & Southern Snowdonia in time for the Easter Bank Holidays - each provider receiving one copy for each letting bedroom/unit.
"We have bought a leaflet insert in the Bedroom Browser for many years and believe that this is one of the most targeted ways to reach our potential visitors; whilst they are relaxing in their holiday bedrooms planning the days ahead. Thank you Mid Wales Tourism."
Shirley Owen, Marketing Manager, King Arthur's Labyrinth & Corris Mine Explorers & Corris Craft Centre.
MWT Members:
- Discounted advertising in the Bedroom Browser for attractions, activity providers, areas, food, drink and retail members.
- Free copies of the Bedroom Browser for accommodation providers to display in properties/bedrooms.
Press & PR
MWT works with journalists, influencers and broadcasters to help showcase Mid Wales to the world. We provide story ideas, itinerary suggestions, and organise press trips. We welcome media enquiries here.
MWT members can access our Mid Wales Media hub, an online resource for social media content, YouTube videos, contact details for our Press Officer, and advice and support for generating positive PR, all in one handy place.
MWT members can access our Mid Wales Media hub, an online resource for social media content, YouTube videos, contact details for our Press Officer, and advice and support for generating positive PR, all in one handy place.
Latest
Website Widgets
Any members also have the opportunity to be listed on our MWT Cymru Widgets.
These widgets are provided Free to MWT members.
Widgets are a great way to disseminate member/destination information across individual business websites, helping to promote one another, whilst also providing your visitors with more compelling reasons to visit Mid Wales.
Widgets come in a range of formats and can be tailored for each business e.g a business may want a widget which shows all dog friendly attractions within 30 miles of their accommodation, or an attraction may wish to show all accommodation in their area etc
If you can search for it on one of our website www.showmewales.co.uk / www.visitmidwales.co.uk websites, then we can pull this out as a 'widget'!
The great thing about using our widgets is that all the data is pulled live from our database, so as a business updates their information, or new business/events are added, your widget (and your listing on a businesses widget) will update automatically.
These widgets are provided Free to MWT members.
Widgets are a great way to disseminate member/destination information across individual business websites, helping to promote one another, whilst also providing your visitors with more compelling reasons to visit Mid Wales.
Widgets come in a range of formats and can be tailored for each business e.g a business may want a widget which shows all dog friendly attractions within 30 miles of their accommodation, or an attraction may wish to show all accommodation in their area etc
If you can search for it on one of our website www.showmewales.co.uk / www.visitmidwales.co.uk websites, then we can pull this out as a 'widget'!
The great thing about using our widgets is that all the data is pulled live from our database, so as a business updates their information, or new business/events are added, your widget (and your listing on a businesses widget) will update automatically.