Real Ceredigion Experiences
Visitor Attractions | Activity Providers | Guided Tours | Workshops | Events & Festivals
The aim of this project were to deliver a pilot programme of activity, including research and workshops, and to develop a network of exemplar businesses to showcase real benefits gained by adopting new ways of working and selling online.
Businesses in Ceredigion attended three one-day workshops: 'Boosting your Sales' (social media and websites), 'E-Commerce' (Powering your Sales Platforms), and 'Vroom Vroom Video' (video development).
The use of video content in both social media and website is an important element of any digital marketing plan. The programme enabled the businesses to identify how they could utilise video content and had access to a video specialist to assist them develop content and advise on use (social / web etc).
Click Here to view compilation video featuring content developed for participating businesses
A 'Starter Guide to Improving Digital Sales' has been developed providing a useful starting point for all types of tourism businesses and organisations throughout the region.
Starter Guide to Improving Digital Sales
Cannlawi i Ddechreuwyr ar Wella Gwerthiant Digidol
Download Digital Guides
Comments from our pilot businesses
“During our participation in the Real Ceredigion Experiences research programme, we developed a range of responses for TripAdvisor reviews and social media comments, so we have content to hand. Our video now includes more laughter and happiness so that the customer experience is better demonstrated. It is so useful to talk with other local businesses in order to learn from them. We are tailoring our digital sales platform to be better suited to our business and enable a better – and easier customer experience.”
“We have now set up a Google+ and Instagram accounts to develop our business reach. We corrected our metatags and links on our website to optimise SEO – we learned about it during our research and got our web designer to show us how to do it. In addition, we are using Facebook marketing campaigns and video to boost our reach to potential and existing customers.” Anwen Elias and Scott Thompsett, Crys Melyn Cycling | www.crysmelyn.co.uk
“We are upgrading our website to include more video and better pictures as well as focusing on search engine optimisation. We are reacting to TripAdvisor and social media comments in a more organised way. We have a great product but it was not reflected in our marketing. We are working to ensure that it now is.”
"My website is being re-designed to consider search engine optimisation and branding, and I will be improving my payment systems and my social media content, particularly Instagram and Facebook. Video and photography are key to people understanding how beautiful the Welsh countryside is and using my business to explore its beauty, culture and history.” Richard Smith, Cambrian Safaris | www.cambriansafaris.co.uk
“Such a helpful programme which has encouraged me to develop video content, set up a YouTube channel as well as Hootsuite to manage social media. I also learned the importance of changing my website to be mobile-friendly and to let the customers do the talking for you, through their online reviews!”
“A content calendar for social media is a great idea and we are boosting Facebook posts. We have learned that the first 5 seconds of a video are vital in capturing viewer’s attention and we are getting our new website up and running using all the advice we have discovered through Real Ceredigion Experiences.”
“I have developed a much greater understanding of the benefits of social media and video content and the need to develop a better marketing strategy. Don’t be afraid to make radical changes!”
“Researching and receiving mentoring through Real Ceredigion Experiences programme has made us more focused in providing relevant and personable social media content. We are planning in a better way and this gives us more credibility with our target audiences.” Holly Owen, Ceredigion Museum | www.ceredigionmuseum.wales
The Real Ceredigion Experiences project received LEADER support through the Cynnal y Cardi Local Action Group (administered by Ceredigion County Council) which is funded through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.