REAL CEREDIGION EXPERIENCES - JOIN THE DIGITAL ECONOMY
Visitor Attractions | Activity Providers | Guided Tours | Workshops | Events & Festivals
Travel is all about the experience of doing amazing things and being some place special.
Ceredigion has so much to offer both domestic and overseas visitors but digital trends change quickly.
We are looking for visitor attraction, activity providers or event organisers in Ceredigion that really want to change and improve to the way they use digital selling techniques to attract visitors.
During the course of the Real Ceredigion Experiences programme, we expect participants to become 'Exemplars' in their own use of new digital technologies, adopting new ways of working and selling successfully on-line to reach and attract a wider audience, and to share their experience with local networks and groups.
Selection Process
Just 12 non-accommodation businesses / organisations in Ceredigion will be selected to be part of this exciting pilot project. We are looking for participants who are ready to take the plunge to sell online in real time and are really prepared to put time aside to make this a success.
Participating businesses and organisations will be expected to share their journey / experience. We will be exploring opportunities to develop local networks & cluster groups, and will be developing case studies in order to encourage other businesses in the area to learn from your success.
Your commitment
All Workshops start at 10.30am and finishes at approx. 4.00pm. Refreshments and networking from 10.15am
Travel is all about the experience of doing amazing things and being some place special.
Ceredigion has so much to offer both domestic and overseas visitors but digital trends change quickly.
We are looking for visitor attraction, activity providers or event organisers in Ceredigion that really want to change and improve to the way they use digital selling techniques to attract visitors.
During the course of the Real Ceredigion Experiences programme, we expect participants to become 'Exemplars' in their own use of new digital technologies, adopting new ways of working and selling successfully on-line to reach and attract a wider audience, and to share their experience with local networks and groups.
Selection Process
Just 12 non-accommodation businesses / organisations in Ceredigion will be selected to be part of this exciting pilot project. We are looking for participants who are ready to take the plunge to sell online in real time and are really prepared to put time aside to make this a success.
Participating businesses and organisations will be expected to share their journey / experience. We will be exploring opportunities to develop local networks & cluster groups, and will be developing case studies in order to encourage other businesses in the area to learn from your success.
Your commitment
- You will attend three one-day workshops in your local area
- Work with a video specialist to develop suitable content for your business
- Work with digital specialist to implement an online sales platform on your website
- Share your experience / journey
- Financial contribution - just £180 per business
All Workshops start at 10.30am and finishes at approx. 4.00pm. Refreshments and networking from 10.15am
Expression of Interest - Please complete by 17th April 2018
Please complete the below expression of interest if you're interested in taking part in this exciting project!
Workshop 1: Boosting Your Sales - Social Media and Websites
A great opportunity to get up to date with all the latest tips and techniques for using your website and the main social media platforms to reach new audiences, identifying barriers to boosting your sales – and helping you stay one jump ahead of the competition. Maximise your website by seeing and hearing about best practice in the industry.
Workshop 2: E-commerce – Powering Your Sales Platforms
Are you making best use of sales through digital on-line platforms? Maximise your efforts using tips and techniques to review your current situation, identify potential new drivers and define the best ways for your business / organisation to boost sales and profits.
Workshop 3: Vroom Vroom Video. …Next steps
This final workshop gives you an expert’s approach to honing story boards and video clips to support your brand messaging.
Then pull together experience from all three workshops into a wider review of your business marketing strategy, including building alliances with others to benefit all, making the most of existing materials within the industry and insights into local, national and overseas markets.
Then pull together experience from all three workshops into a wider review of your business marketing strategy, including building alliances with others to benefit all, making the most of existing materials within the industry and insights into local, national and overseas markets.
Workshop Locations |
Workshop 1 Dates (9th, 10th, 11th May) |
Workshop 2 dates (15th, 16th,17th May) |
Workshop 3 (TBC) |
North Ceredigion / Dyfi Biosphere |
TBC |
TBC |
TBC |
South Ceredigion Coast |
TBC |
TBC |
TBC |
Cambrian Mountains |
TBC |
TBC |
TBC |
This pilot project has received funding through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.
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