If you were trying to get a flight out of Gatwick airport before last Christmas, my guess is you will be well familiar with how airborne drones had a massive impact on those particular holiday flight schedules. However, this is not the only impact drones have had. For many innovative Tourism based businesses, they have also had a huge transformative impact on their approach to marketing, which probably comes as no surprise given what Wales not only looks fantastic from the ground, it looks awesome from the air as well!
Today, high quality drones are a lot cheaper than they used to be with costs being driven down by huge advances in technology. Cost aside, the real driving force acknowledged by Tourism businesses is that high quality aerial video and photography delivers a huge ‘wow’ factor which can act as a massive differentiator.
Dramatic views of parks, event locations and the surrounding areas, allow prospective customers to really see where they could be holidaying of visiting from a whole new visual and emotional perspective.
SO, WHAT’S THE CATCH?
Well, no doubt soon, any business owner will be able to order an inexpensive drone, load up an app on their phone and send a drone over their site to capture video footage. However, there are increasingly complex laws regarding the use of drones and also the requirement to take a test and register with the Civil Aviation Authority. Contravening any of these requirements could (and given Gat Gate, probably will) result in big fines and even imprisonment.
So, remember that whilst smartphones have turned everyone into a budding professional photographer (and why the heck not) getting great aerial photography without taking down the local power lines and going to jail is slightly different! Furthermore, getting footage is one thing but with professional production and editing it’s the difference between viewing shaky home movies and your business booking its seat at the Oscars.
In summary, the use of drones should probably be approached in much the same way as learning to drive and then immediately tackling a potentially perilous Snowdonian road. Sure, you could do it, but wouldn’t you rather hire a professional driver to start with to show you how it’s done?
AMP Media can help - give us a call and let us show you our driving skills, both on the ground and more to the point, above it.
AMP Media is offering a reduced rate for MWT members for aerial drone video and photography. Prices start at £500 which represents a 20% saving on their standard rates. Charles is based in Aberystwyth but can travel across the region to your business. Call for an informal chat on 07837 525 288 or email firstname.lastname@example.org
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