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With the school holidays now in full swing, Visit Wales has joined with AdventureSmart Wales to launch a campaign to show people how to enjoy Wales’ outdoors safely over the weeks ahead.
As people venture out to explore Wales, landscapes and coasts this summer, the Addo (to promise) campaign asks people to plan ahead and prepare for every new adventure. The campaign which involves targeted promotion on social media, digital radio and spotify will show that a moment of thought before venturing out can lead to a positive and safe experience.
You can read the full press release at: Make a promise to enjoy Wales safely this summer | GOV.WALES