The company, which has sales centres in Shrewsbury, Machynlleth and Stourport-on-Severn, has distributed well over 250,000 copies of the guide since it was first launched more than 30 years ago.
Salop Leisure’s sales and marketing teams have worked closely to rewrite the colourful and information-packed guide to reflect the five-step journey taken by most customers when purchasing a holiday home.
The journey begins with identifying their dream park before then selecting a holiday home best suited to their pitch. Salop Leisure’s experienced sales team is there to help customers with every step of the way.
More than 170 of the finest caravan holiday home parks in the Heart of England, Mid Wales Inland and the Mid Wales Coast have advertised in the guide, with icons showing what facilities they each offer. There is also a listing for parks that have not advertised but work with Salop Leisure.
The guide divides the Heart of England, Mid Wales Inland and Mid Wales Coast into subsections which allow extra focus on what make each area special.
The Heart of England has four subsections, including the Peak District and East Midlands for the first time. The others are Shrewsbury, Chester and Cannock; Bridgnorth, Worcester and Evesham, and Bishops Castle, Hereford, Ludlow and Tenbury Wells.
Mid Wales Inland’s subsections are Lake Vyrnwy, Bala, Oswestry and Betws Y Coed; Churchstoke, Llanfair Caereinion Welshpool, and Machynlleth, Llanidloes and Newtown. Mid Wales Coast focuses on Borth, Aberystwyth and New Quay; Tywyn and Aberdovey; and Harlech, Barmouth and Dolgellau.
Each subsection has information about the area, featured parks, a testimonial about the area special, the top five things to see and do and a colourful, illustrated map created by Michelle Holford.
“We have placed huge emphasis on the new subsections and strong imagery that we hope will capture people’s imagination,” said Max Ball, Salop Leisure’s digital media controller.
“One of the reasons for including the top five things to do in each area is to add more value to the customer’s visits to parks. We identified 50 tourist destinations we think customers should visit and contacted them to provide imagery.
“This is the fourth buyer’s guide I have worked on at Salop Leisure and it’s definitely the most detailed one by far. It has taken a lot of teamwork from our marketing department, sales managers and designers to create this powerful marketing tool that helps our customers on their journey.
“We are confident it will help to generate crucial leads for parks over the next few years.”
For a free copy of the guide call Salop Leisure on Tel: 01743 282400.
Tanya Bebb, Max Ball and Nikki Jardine from Salop Leisure with the new Buyer’s Guide.
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