MWT Cymru
  • Home
    • About Us
      • Our Members
      • Visit Wales Listings
  • Why Join?
    • Mid Wales Businesses
      • Mid Wales Accommodation
      • Mid Wales Attraction, Activity & Event Membership
      • Mid Wales Restaurant & Retail
    • North Wales Businesses
    • South Wales Businesses
      • South Wales Accommodation
      • South Wales Attraction & Activity Membership
      • South Wales Restaurant & Retail
    • Community Tourism Groups
    • National & Commercial
    • Supplier Membership
    • Representation
    • Membership Fees
    • FAQ's
    • Testimonials
  • Marketing
    • Mid Wales
    • South & North Wales
    • The Importance of Destination Marketing
    • NEW Mid Wales Visitor Guide
    • Brochures / Print
  • Resource Hub
    • 1. MEMBERS AREA
      • Information & Support
        • Coronavirus Guidelines
        • GDPR
        • TV and Copyright Licences
        • Setting up Google My Business
        • Book keeping & Payroll
        • Business Review
        • Website Widgets
      • Press & PR Support
        • Mid Wales Media Hub
      • Member to Member
        • Menu Request
        • Brochure Request
        • Attractions & Activities Pass
        • FREE Browsers / Maps
      • Suppliers
        • Business Insurance
        • Specialist Training Courses
        • Brochure Distribution
        • Card Processing
        • Design & Print
        • Guestlink Discounts
        • Website Build
        • Aerial Photo & Video
    • Coronavirus Advice
    • Image Gallery
    • Trade Events
    • Latest News
    • Current Projects
    • Suppliers
  • Contact
Join Now



Latest News

MWT Members can access additional E-news content in the Members' Area, including Coronavirus E-news Updates
Members' Area

​Postponed Devil’s Staircase ultra trail race to go ahead this April

16/2/2022

0 Comments

 
Picture
Picture
A new 31.25-mile ultra trail race, which will tackle the steep ascent of the iconic Devil's Staircase near Llanwrtyd Wells in Mid Wales, has been revived for this spring after being postponed due to the pandemic in 2020.
 
Llanwrtyd Wells is renowned for hosting a series of wacky and wonderful competitions, including the World Bog Snorkelling Championship, Man versus Horse Race and the World Alternative Games, to name but a few.
 
Now Green Events, organiser of most of these competitions, is launching the Trailhead Get Jerky Devil's Staircase Ultra Trail Race, which covers 50.3km (31.25 miles) and has a total ascent and descent of 5,361ft (1,634m).
 
Most of the race, on April 2, is off road with some short road sections including the “hellish” ascent (25%) of the iconic Devil's Staircase.
 
The race, originally planned for April 2020, is being sponsored by Trailhead Fine Foods’ Get Jerky brand, award-winning premium Welsh Beef Jerky snacks made in Welshpool.
 
Trailhead Fine Foods even developed a fiery new Get Jerky flavour, called Devil's Wrath, especially for launch at the planned 2020 event. The new product launch still went ahead and Devil’s Wrath is now part of ‘The Hot Ones’ Get Jerky collection.
 
Trailhead’ managing director Arwyn Watkins was very keen to get involved when he heard that Green Events was launching the new event that involved taking on the challenge of the Devil’s Staircase.
 
“The Devils Staircase is set in Nant Irfon where my family and our forefathers have worked the land in the beautiful Irfon Valley for centuries,” said Arwyn. “With the River Irfon and the race route running through the family farm, it was only right that Trailhead should support this challenge.
 
“The race also fits perfectly with the Get Jerky brand because the snacks are nutritious and high in protein, providing the fuel for customers to enjoy endurance activities.
 
“The extreme heat and adventurous flavours used in Devil’s Wrath represent an exhilarating challenge, which is exactly what this trail race is all about.”
 
Lindsay Ketteringham, chairman of Green Events, said: “The race will test endurance and stamina during the 50 km trail and all the runners will be rewarded with a fantastic and lasting, memorable experience.
 
“We recognise that ultra trail running is a fast-growing sport and we have the terrain here for it. We are hoping to attract around 200 runners to experience this iconic journey.
 
“Having Trailhead Get Jerky as sponsor is a match made in heaven with the Watkins family connection, which is ideal.”
 
Trailhead’s handmade, artisan jerky is produced with responsibly sourced PGI Welsh Beef and marinated using secret, unique recipes. The jerky is high in protein, gluten free and low in fat, which makes it a healthy alternative to sugary and high fat snacks.
 
Get Jerky snacks are available in more than 100 stockists, ranging from one off boutique farm shops to selected Co-Op stores across Wales. Trailhead offers free UK delivery of its tasty snacks ordered online at https://www.trailheadfinefoods.co.uk
 
The race starts and finishes in the centre of Llanwrtyd Wells and the route comprises a mixture of tarmacadam road, forest tracks and farmland.
 
Each runner will receive a unique devil medal and there will be prizes for the first three male and female runners. The entry fee is £45 which includes a technical T Shirt.
 
To enter the race online visit https://www.green-events.co.uk/index.php?dstenter .
 
Picture caption:
 
A Get Jerky branded Land Rover with the Devil’s Staircase in the background.
 
A runner practising for the Trailhead Get Jerky Devil's Staircase Ultra Trail Race.
0 Comments



Leave a Reply.

    Archives

    May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 April 2020 March 2020 November 2019 September 2019 August 2019 July 2019 May 2019 April 2019 March 2019 February 2019 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 January 2018 November 2017 July 2017 June 2017 May 2017 April 2017

    Categories

    All Coronavirus (COVID 19) Coronavirus (COVID-19) Events Industry News/Changes Marketing Member 2 Member MWT Meeting MWT Members MWT Membership Benefit MWT Project MWT Representation MWT Suppliers #RealCeredigion #RealMidWales Scam Warning Visit Britain Visit Wales Wales Tourism Alliance

    RSS Feed

Find out More
Join Now
Call Now
MWT Cymru
The Station
Machynlleth
​SY20 8TG

Tel: 01654 702653
​Email: info@mwtcymru.co.uk


Company Number: 2612356





​

Cookie Policy | Privacy Policy | Membership Terms & Conditions
Press enquiries: press@mwtcymru.co.uk 
>> See our Media & Press page here

​MWT Membership Helpline 01654 702653

Opening Hours:

Monday - Thursday 9am - 5pm
Friday 9am - 4.30pm

Closed Saturday, Sunday & Bank Holidays


Industry: @mwtcymru.co.uk | 
www.facebook.com/mwtcymru
​
Visitor: @visitmidwales | 
@showmewales 
| 
​
www.facebook.com/visitmidwales
​www.instagram.com/visitmidwales

Picture
MWT Cymru works closely with Visit Wales, the tourism team of Welsh Government.

​>> Get the most out of your listing on visitwales.com


Picture
MWT Cymru are proud members of the Wales Tourism Alliance.

           >> Find out more about The WTA 

MWT Cymru
The Station | Machynlleth | Powys
01654 702653
Privacy Policy | Contact Us
©MWTCymru 2016 all rights reserved 
Company Registration Number: 2612356
 VAT Registration Number: 549824502
  • Home
    • About Us
      • Our Members
      • Visit Wales Listings
  • Why Join?
    • Mid Wales Businesses
      • Mid Wales Accommodation
      • Mid Wales Attraction, Activity & Event Membership
      • Mid Wales Restaurant & Retail
    • North Wales Businesses
    • South Wales Businesses
      • South Wales Accommodation
      • South Wales Attraction & Activity Membership
      • South Wales Restaurant & Retail
    • Community Tourism Groups
    • National & Commercial
    • Supplier Membership
    • Representation
    • Membership Fees
    • FAQ's
    • Testimonials
  • Marketing
    • Mid Wales
    • South & North Wales
    • The Importance of Destination Marketing
    • NEW Mid Wales Visitor Guide
    • Brochures / Print
  • Resource Hub
    • 1. MEMBERS AREA
      • Information & Support
        • Coronavirus Guidelines
        • GDPR
        • TV and Copyright Licences
        • Setting up Google My Business
        • Book keeping & Payroll
        • Business Review
        • Website Widgets
      • Press & PR Support
        • Mid Wales Media Hub
      • Member to Member
        • Menu Request
        • Brochure Request
        • Attractions & Activities Pass
        • FREE Browsers / Maps
      • Suppliers
        • Business Insurance
        • Specialist Training Courses
        • Brochure Distribution
        • Card Processing
        • Design & Print
        • Guestlink Discounts
        • Website Build
        • Aerial Photo & Video
    • Coronavirus Advice
    • Image Gallery
    • Trade Events
    • Latest News
    • Current Projects
    • Suppliers
  • Contact
Members Area
Join Now