Mid Wales’ talented songwriters and musicians are being invited to submit their original songs and music which could be used as the soundtrack for a new integrated marketing campaign promoting the region as a modern visitor destination.
MWT Cymru, an independent organisation that represents around 600 tourism and hospitality businesses across Powys, Ceredigion and South Gwynedd, wants songs and music submitted online at www.mwtcymru.co.uk/mymusic
The chosen song or music will be used in the #RealMidWales campaign, which aims to attract more ‘millennials’ - 27-40-year-olds – living within three to four hours travelling time of the region.
Focused on raising awareness of Mid Wales and changing outdated perceptions, the campaign will include targeted Sky TV advertising.
“The songs and music must be the songwriter’s or musician’s own original work and they must give permission for it to be used on multiple channels as part of the campaign,” said Zoe Hawkins, MWT Cymru’s digital projects and operations manager.
“We only want submissions from Mid Wales based songwriters and musicians because that’s a key part of the #RealMidWales campaign.
“The chosen work will be used to promote Mid Wales and the artist will be credited with links to their chosen platforms.
“This will be a great opportunity for a Mid Wales artist or band to get their music heard. The first campaign will be run in Bristol/Hereford and will be backed up with a social media advertising campaign.
“We know we have some fantastic talent in Mid Wales, so we’re really looking forward to giving a local artist/band the opportunity for their music to be heard by a wider audience whilst also helping to promote Mid Wales as the modern and vibrant destination that it is.”
The #RealMidWales campaign will include social media, user generated content, digital advertising, a new mixed media destination guide, next generation workshops and publicity.
This project has received funding through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.
For more information about the campaign, contact Zoe Hawkins at MWT Cymru, which is based in Machynlleth, on Tel: 01654 702653 or email email@example.com.
June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 April 2020 March 2020 November 2019 September 2019 August 2019 July 2019 May 2019 April 2019 March 2019 February 2019 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 January 2018 November 2017 July 2017 June 2017 May 2017 April 2017