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MWT Members can access additional E-news content in the Members' Area, including Coronavirus E-news Updates
Members' Area

Support for Mid Wales tourism and hospitality businesses this winter

24/11/2021

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A winter marketing campaign to promote visits to Mid Wales is being undertaken by MWT Cymru, which represents more than 600 tourism and hospitality businesses in Powys, Ceredigion and Southern Snowdonia.
 
The company has extended an invitation to all MWT Cymru members to participate in its ‘Winter Content Call-Out,’ for an opportunity to feature on the Visit Mid Wales website, in social media and on the Visit Mid Wales blog.
 
The campaign comes hot on the heels of the Mid Wales Tourism and Hospitality Conference, held at the Metropole Hotel & Spa, Llandrindod Wells on November 9, which urged the Mid Wales tourism industry to grasp the air of staycation positivity engulfing the region to make it one of the UK’s most desirable leisure destinations.

​“The industry is bouncing back and this summer has been one of the best, if not the best ever, for a large number of us,” said Rowland Rees-Evans, chairman of MWT Cymru, who organised the conference.
 
Speaking about the winter campaign, Val Hawkins, chief executive of MWT Cymru, said: “The staycation trend has been a much-needed boost for the industry over the past few months and we would like to see that continue into winter.
 
“It’s important that people recognise Mid Wales as a year-round destination. We have fantastic member businesses offering accommodation, food and drink, festive experiences and events, and of course Christmas gifts. It’s also a great time to book new year breaks and holidays in Mid Wales.”
 
MWT Cymru has released guidance on what content they’re looking for, including wintery images, cosy accommodation, warming pubs and winter wildlife spectacles.
Businesses who would like to participate in the campaign should contact MWT Cymru, info@mwtcymru.co.uk  or Tel 01654 702653 as soon as possible.
 
Businesses that have the facility to provide gift vouchers for overnight stays, places to eat, activities, attractions, experiences, are also encouraged to get in touch.
 
“We’ve had a great response from businesses so far,” said Mrs Hawkins. “The Talyllyn Railway is just one example. During December, they are running their 'Tinsel & Turkey' services where passengers can combine a steam train ride with a full Christmas roast dinner or festive hamper.
 
“On December 18, they will also be hosting their popular Carol Train, and Sion Corn comes to the railway from December 22-24 for Santa Specials.”
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​Another member business taking part in the campaign is The Dyfi Distillery at Corris Craft Centre where the cellar door shop is open 11am to 4pm Wednesday to Sunday until December 19 to sell the company’s award-winning gin.
 
Picture caption:
 
Talyllyn Railway in snow
 
Buy award winning gin from The Dyfi Distillery at Corris who are taking part in the winter marketing campaign.
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MWT Cymru
The Station
Machynlleth
​SY20 8TG

Tel: 01654 702653
​Email: info@mwtcymru.co.uk


Company Number: 2612356





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MWT Cymru
The Station | Machynlleth | Powys
01654 702653
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Company Registration Number: 2612356
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  • Home
    • About Us
      • Our Members
      • Visit Wales Listings
  • Why Join?
    • Mid Wales Businesses
      • Mid Wales Accommodation
      • Mid Wales Attraction, Activity & Event Membership
      • Mid Wales Restaurant & Retail
    • North Wales Businesses
    • South Wales Businesses
      • South Wales Accommodation
      • South Wales Attraction & Activity Membership
      • South Wales Restaurant & Retail
    • Community Tourism Groups
    • National & Commercial
    • Supplier Membership
    • Representation
    • Membership Fees
    • FAQ's
    • Testimonials
  • Marketing
    • Mid Wales
    • South & North Wales
    • The Importance of Destination Marketing
    • NEW Mid Wales Visitor Guide
    • Brochures / Print
  • Resource Hub
    • 1. MEMBERS AREA
      • Information & Support
        • Coronavirus Guidelines
        • GDPR
        • TV and Copyright Licences
        • Setting up Google My Business
        • Book keeping & Payroll
        • Business Review
        • Website Widgets
      • Press & PR Support
        • Mid Wales Media Hub
      • Member to Member
        • Menu Request
        • Brochure Request
        • Attractions & Activities Pass
        • FREE Browsers / Maps
      • Suppliers
        • Business Insurance
        • Specialist Training Courses
        • Card Processing
        • Design & Print
        • Guestlink Discounts
        • Website Build
        • Aerial Photo & Video
    • Coronavirus Advice
    • Image Gallery
    • Trade Events
    • Latest News
    • Current Projects
    • Suppliers
  • Contact
Members Area
Join Now